There is also room for designers to experiment and come up with their own fonts. Decorative Fontsĭecorative fonts combine various styles and graphics. Script fonts are associated with being elegant, unique, and memorable. Brands with memorable script fonts are Johnson & Johnson and Ford. But some brands have managed to develop their own style.
Examples of script fonts include lucida script and pacifico.Ĭasual styles based on script fonts will often use trends. They can be formal or informal but they normally have a strong presence. Script fonts use the cursive handwriting style.
They are popular with companies that focus on innovation. The sans serif fonts are associated with clean design and efficiency. Mastercard also rebranded to use a sans serif font. Google’s decision to shift from to their signature serif font to a sans serif font was heavily discussed. They also want to ensure legibility and compatibility of fonts across all devices and platforms. They began to be seen more in the public eye from the mid 19th century.Ĭompanies are beginning to opt for sans serif fonts to have an overall clean look. They started becoming popular relatively later compared to the serif family of fonts. They are considered to be simple, with lines of similar width throughout. Sans serif fonts are fonts without the serif or the curve at the top and bottom of the letterforms. Their legibility and their bold look makes it popular with companies that have a heritage and want to look current. Slab serif fonts are used by many companies including Honda, Mozilla, and Volvo. Amazon’s Kindle uses slab serif as its default. Their block-like serifs catch the viewer’s attention and are used in large media spaces like billboards. Examples of fonts include rockwell and arvo. These are the bolder and chunkier versions of the serif fonts. Examples of serif fonts are Times New Roman, Georgia, Grammond. Serif fonts are also used in daily life and you will have encountered them before. Examples of brands using serif fonts include Vogue, Burberry and J.P. Many famous brands use serif fonts, especially brands in the fashion and finance industries. They are often associated with tradition, culture, sophistication, and trust. Today, they are considered to be the original fonts and are widely used. Serif fonts are so called because serif is a stroke or a line attached to the letters. Serif fonts have their origins in the Latin alphabet. Let us look at the main types of fonts and their features so it becomes easier to choose. There are hundreds of fonts to pick from but it can be really difficult to pick the right one for your needs.
When you are involved in any design related project, one of the first things that your designer and you will have to figure out is to identify the right font for that project.
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